3 Methods to Keep away from SERP Casualties and Aid On the internet Reputation Management

You understand it can be going to happen-a client is unhappy with your service for some cause and decides to rant. Should you be fortunate, he or she will rant to you personally, hopefully by telephone. If you’re not lucky, the client is going to go on the web and rant towards the globe. When it comes to on the web reputation management, your brand is actually a fragile as a feather. It only
requires one good “wind” to knock you in the pinnacle of prosperity into the depths of despair. However, there are points you are able to do to prevent search engine benefits page casualties or on the net reputation harm.

1. Rank for the business’s title or name. One particular with the very best methods to avoid SERP casualties would be to personal the SERP-figuratively speaking, needless to say. Should you be on page one particular of Google’s search engine rankings, it is unlikely that a handful of poor comments are going to knock you off. Be sure you flood the very first web page with data about your business-
your Twitter handle, your Facebook page, your Google Places entry, articles about your company, your LinkedIn profile, your weblog posts and constructive comments from happy buyers. Make the first page or two of Google also crowded to hold adverse commentary, and most customers will under no circumstances see it to begin with.

2. Target damaging search phrases and phrases. Should you currently realize that negative content material is on the market about your company, it’s important which you counter that content material with some positive. You may do that by targeting the extremely keywords made use of by your detractors to construct optimistic comments.

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three. Own negative URLs. If there is a URL that may be made use of negatively against your enterprise, attempt getting up these domains to ensure that other folks don’t have access to them. In case you had been Superman, one example is, you might invest in the domains http://www.supermanstinks.com or http://www.supermanisawimp.com. A lot of big corporations use this practice to decrease
adverse content material, particularly by competitors. In case you check out a URL that suggests one thing damaging about these corporations, you may be redirected to a “good” web page regarding the corporation.

Certainly, the very best strategy to avoid adverse content would be to keep your clients content. Nonetheless, for all those with competitors who hit below the belt, it is possible to develop your very own “kryptonite” for keeping negative World wide web postings and site visitors to a minimum for the web page.

 

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Recap Takeaways from SMX Advanced 2013

The recent SMX Advanced 2013 Conference gave everyone who attended plenty to think about and digest. However, it is always useful to break down those complex ideas into “takeaways.” Here is a list of the most important facts from the SMX Advanced 2013 Conference:

 
• Technical SEO is still relevant.
• Anchor text is losing value.
• Google+ 1 JavaScript code can help a page get indexed and Google+ sharing can impact Google rankings almost immediately.
• Social shares on Facebook impact Google ranking in about a week.
• Mobile modifiers are available at the campaign and ad-group levels but not at the keyword level.
• PPC campaigns should run low desktop/tablet bids and aggressive mobile modifiers.
• Mobile landing pages increase quality scores.
• Authorship and AuthorRank are not the same. Authorship refers to connecting an author to content by a Google+ profile. AuthorRank is a ranking factor in SERPs.
• About 13 percent of SERPs have Google Authorship markup but the tool has been slow to be adopted.
• PageRank for Google+ profiles corresponds not only to community engagement but also to backlink profiles.
• Authorship can be transferred to videos, PDFs and Word documents as well as PowerPoint presentations but not Google Books.
• Click-throughs are now being considered by Google in rankings. If a user clicks through and spends at least 2.5 minutes on a site, Google will rank your site higher for that user in the future, even if he or she clicks the back button.

• Schema objects can be assigned including reviews, recipes, ratings and people.
• Few domains use Schema despite the high rankings averaged by users of this feature.
• Use content with quality images which is more likely to be shared on social media.
• Curated content can be very successful if it is held to high quality standards and is unique.
• Fix weak links and be aware of the impact of backlinks on your website.
• Make use of the Google and Bing Webmaster tools in your analysis.
• Concentrate on mobile apps and develop those that work across devices.
• Focus on responsive design for native apps.
• Think social. Social media can give a business the boost its needs to reach a larger audience or a different target group.
• Manual link outreach still drives revenue and internal link structure still works well to funnel users to the point of sale.
• Stick to the basics: high-quality content made available to others to imbed in their websites, such as infographics.

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Maps and Metros – Surviving And Thriving In Local Search

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Local search is still difficult for most people to understand, including so-called “experts” in local search methods and algorithms. The fact is that local is still something of a mess from a technical standpoint with little uniformity in the programming or practices of each of the major search engines.

For one thing, Google Local is no longer Google Local. It is now integrated into “blended results” that hinge on mapping. After maps were introduced in 2013, at least 69 percent of all local search returns were blended results.

This has implications for SEO analysts and managers. You can review a result and see if it is affected by a blended or local algorithm. If only a few results are blended, the bulk of the local results represent a huge opportunity for seo services orange county.
Some tactics to use for local searches are to target long-tail categories and remove spammers to extend the search radius.

Why is NAP important?

SEO Orange CountyOne thing to remember when creating local landing pages is NAP or Name, Address and Phone Number. A surprising number of businesses do not have the correct information on their local search web pages. It is important to check the accuracy of all demographic information to ensure that the results are accurate and lead searchers to your web page.

Determine your Strategy

It is important to determine how you will handle local searches. Having a strategy to deal with local search listings can help you push your message out to more people and take advantage of the huge local search market.

First, you must claim a listing.  As you do, keep in mind the following criteria:

• The number of locations involved in the local search area.
• How man inconsistencies are discovered in your NAP information.
• How much budget and time you have to do manual updates.
• How much money you have for submissions.
• How long you can wait for results.
• How long you have for new data flows through your system.
• Whether the company is planning a move.
• If logins are available to most of the places listed.
• How you will structure the tasks associated with setting up a local search engine page.

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By considering these factors, you can decide if you are ready to take on local search and reap the benefits of having an accurate, well-organized local web page to which traffic can be directed.

 

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How To Do Keyword Research: A 6-Point Checklist

Choosing the right keywords is not done by chance. Keyword research is a critical part of understanding what people are looking for and how they are searching for various items or ideas. The English language has more than 500,000 words—twice that of most other major languages. This means that there are plenty of synonyms for most words and it is difficult to tell exactly which ones someone will use when searching. Even more difficult is predicting phrasing: will searchers use a question format or a statement format?

Keys To Keyword Research

In order to do keyword research quickly and easily, it is helpful to use tools such as Google Tools for keywords or advanced keyword research techniques. However, it is also possible to fall back on the “basics” of keyword research, including:

1.) Brainstorm a list. Most researchers start with an intuitive list of words and phrases that describe a particular web page. This list can be long or short but should be creative. Attempt to think of several different ways someone could search for information on a particular topic.

2.) Use a keyword research tool. Once the list is brainstormed, it is impossible to proceed without some technological help. There are plenty of tools available that look for keyword occurrences in searches.

3.) Refine the list. Choose the most popular keyword search terms and rank your list in order of commonality or preference.

4.) Verify the relevance of your keyword choices. Sometimes the tools will return keywords that seem right but are not actually relevant to your content needs. If you find keywords that do not really fit your search engine criteria, discard them. Do not expect users to be intuitive and make cross-connections; give them exactly what they are searching for.

5.) Assess consumer demand. Monthly search volumes will tell you a great deal about what users are searching for and how they are searching. Make decisions between long-tail keywords and fat-head keywords based on these findings. Remember that long-tail keywords tend to narrow your search group but also target specific users, while fat-head keywords reach a broader audience but do not discriminate as much between users.

6.) Analyze the competition. Look at what the competition is doing with keywords to determine if there is a niche you can fill that is currently vacant or to find out how much competition you will have for a certain phrase.

As we all know keyword is very important if you will be planning to launch a SEO campaign for your product or website and having the perfect keyword for it is a must to build a strong foundation for your campaign. Orange County SEO Company provide definite and highly accurate keyword targeting for your product or website. To know more about their services just visit us here.

10 Video SEO Tips To Improve Rank and User Experience

Did you know that while 17 percent of people spend less than four seconds on a website, those same people will spend an average of 2.7 minutes watching an online video? Since the average television commercial is about 30 seconds long, this represents a whopping ten times the coverage of the average TV commercial. This powerful tool is extremely underutilized when planning SEO strategy.

Here are 10 tips for video content to improve SERP rank and viewer experience.

1) Focus on quality. It bears repeating—quality counts. It does not matter how much you promote your video if there is nothing there to hold user attention. Content counts in videos as well as in text.
2) Focus on people. Focus on people in your videos when possible rather than static images. People respond better to others. A great example of this is video testimonials by real customers, which have been shown to greatly increase brand loyalty and conversion.

3) Be sure to promote liking and sharing. Get your users to help you promote your content by liking and sharing your videos. Make it easy by giving them a button for the purpose just beside or below the video.

4) Optimize language. Be sure that the language you use in your video is appropriate for your audience. Perform keyword research to target your video watchers and repeat keyword phrases during the video.

5) Upload a transcript. Whether you use voice-recognition software or not, there can be disconnects between what users hear and what they see. Offer a transcript to help them understand what is being said and reach them through yet another vector.

6) Host your video on YouTube. Free and easy to use, is there ever any reason to host anywhere else? There actually is—you may want to target some specialty video sites as well, but be sure you are on YouTube at a minimum.

7) Embed videos on your website. Do not just provide a link—make it easy for visitors to view your video with an embedded clip. Use the “old” YouTube embed option to ensure the spiders crawl your video.

8) Create video sitemaps. Be sure to include a sitemap for your video to help search engines recognize your content.

9) Use Schema markup. Schema.org is a website that can help you create search-engine friendly HTML for your videos.

10) Have fun. Enjoy creating content for videos and it will show in your final product.

Tips will not be as effective as an actual expert will do so in Orange County SEO Company every details will be treated as vital as an important part of the whole campaign. Please check us out to gain more knowledge on how to market your own product/website.

3 Ways to Avoid SERP Casualties and Aid Online Reputation Management

You know it is going to happen—a client is unhappy with your service for some reason and decides to rant. If you are lucky, he or she will rant to you personally, hopefully by phone. If you are not lucky, the client is going to go online and rant to the world. When it comes to online reputation management, your brand is a fragile as a feather. It only takes one good “wind” to knock you from the pinnacle of prosperity into the depths of despair. However, there are things you can do to avoid search engine results page casualties or online reputation damage.

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1. Rank for your business’s title or name. One of the best ways to prevent SERP casualties is to own the SERP—figuratively speaking, of course. If you are on page one of Google’s search engine rankings, it is unlikely that a few bad comments are going to knock you off. Be sure to flood the first page with information about your business—your Twitter handle, your Facebook page, your Google Places entry, articles about your business, your LinkedIn profile, your blog posts and positive comments from satisfied customers. Make the first page or two of Google too crowded to hold negative commentary, and most users will never see it to begin with.

2. Target negative keywords and phrases. If you already know that negative content is out there about your business, it is important that you counter that content with some positive. You can do this by targeting the very keywords used by your detractors to build positive comments.

3. Own negative URLs. If there is a URL that could be used negatively against your business, try buying up those domains so that others do not have access to them. If you were Superman, for example, you might buy the domains supermanstinks.com or supermanisawimp.com. Many big businesses use this practice to minimize negative content, especially by competitors. If you visit a URL that suggests something negative about these companies, you will be redirected to a “good” website about the company.

Of course, the best way to avoid negative content is to keep your clients happy. However, for those with competitors who hit below the belt, you can develop your own “kryptonite” for keeping negative Internet postings and traffic to a minimum for your site.

Do you want to know how to create your own Kryptonite for your Competitors? Check it here: Orange County SEO