How To Do Keyword Research: A 6-Point Checklist

Choosing the right keywords is not done by chance. Keyword research is a critical part of understanding what people are looking for and how they are searching for various items or ideas. The English language has more than 500,000 words—twice that of most other major languages. This means that there are plenty of synonyms for most words and it is difficult to tell exactly which ones someone will use when searching. Even more difficult is predicting phrasing: will searchers use a question format or a statement format?

Keys To Keyword Research

In order to do keyword research quickly and easily, it is helpful to use tools such as Google Tools for keywords or advanced keyword research techniques. However, it is also possible to fall back on the “basics” of keyword research, including:

1.) Brainstorm a list. Most researchers start with an intuitive list of words and phrases that describe a particular web page. This list can be long or short but should be creative. Attempt to think of several different ways someone could search for information on a particular topic.

2.) Use a keyword research tool. Once the list is brainstormed, it is impossible to proceed without some technological help. There are plenty of tools available that look for keyword occurrences in searches.

3.) Refine the list. Choose the most popular keyword search terms and rank your list in order of commonality or preference.

4.) Verify the relevance of your keyword choices. Sometimes the tools will return keywords that seem right but are not actually relevant to your content needs. If you find keywords that do not really fit your search engine criteria, discard them. Do not expect users to be intuitive and make cross-connections; give them exactly what they are searching for.

5.) Assess consumer demand. Monthly search volumes will tell you a great deal about what users are searching for and how they are searching. Make decisions between long-tail keywords and fat-head keywords based on these findings. Remember that long-tail keywords tend to narrow your search group but also target specific users, while fat-head keywords reach a broader audience but do not discriminate as much between users.

6.) Analyze the competition. Look at what the competition is doing with keywords to determine if there is a niche you can fill that is currently vacant or to find out how much competition you will have for a certain phrase.

As we all know keyword is very important if you will be planning to launch a SEO campaign for your product or website and having the perfect keyword for it is a must to build a strong foundation for your campaign. Orange County SEO Company provide definite and highly accurate keyword targeting for your product or website. To know more about their services just visit us here.


10 Video SEO Tips To Improve Rank and User Experience

Did you know that while 17 percent of people spend less than four seconds on a website, those same people will spend an average of 2.7 minutes watching an online video? Since the average television commercial is about 30 seconds long, this represents a whopping ten times the coverage of the average TV commercial. This powerful tool is extremely underutilized when planning SEO strategy.

Here are 10 tips for video content to improve SERP rank and viewer experience.

1) Focus on quality. It bears repeating—quality counts. It does not matter how much you promote your video if there is nothing there to hold user attention. Content counts in videos as well as in text.
2) Focus on people. Focus on people in your videos when possible rather than static images. People respond better to others. A great example of this is video testimonials by real customers, which have been shown to greatly increase brand loyalty and conversion.

3) Be sure to promote liking and sharing. Get your users to help you promote your content by liking and sharing your videos. Make it easy by giving them a button for the purpose just beside or below the video.

4) Optimize language. Be sure that the language you use in your video is appropriate for your audience. Perform keyword research to target your video watchers and repeat keyword phrases during the video.

5) Upload a transcript. Whether you use voice-recognition software or not, there can be disconnects between what users hear and what they see. Offer a transcript to help them understand what is being said and reach them through yet another vector.

6) Host your video on YouTube. Free and easy to use, is there ever any reason to host anywhere else? There actually is—you may want to target some specialty video sites as well, but be sure you are on YouTube at a minimum.

7) Embed videos on your website. Do not just provide a link—make it easy for visitors to view your video with an embedded clip. Use the “old” YouTube embed option to ensure the spiders crawl your video.

8) Create video sitemaps. Be sure to include a sitemap for your video to help search engines recognize your content.

9) Use Schema markup. is a website that can help you create search-engine friendly HTML for your videos.

10) Have fun. Enjoy creating content for videos and it will show in your final product.

Tips will not be as effective as an actual expert will do so in Orange County SEO Company every details will be treated as vital as an important part of the whole campaign. Please check us out to gain more knowledge on how to market your own product/website.

3 Ways to Avoid SERP Casualties and Aid Online Reputation Management

You know it is going to happen—a client is unhappy with your service for some reason and decides to rant. If you are lucky, he or she will rant to you personally, hopefully by phone. If you are not lucky, the client is going to go online and rant to the world. When it comes to online reputation management, your brand is a fragile as a feather. It only takes one good “wind” to knock you from the pinnacle of prosperity into the depths of despair. However, there are things you can do to avoid search engine results page casualties or online reputation damage.

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1. Rank for your business’s title or name. One of the best ways to prevent SERP casualties is to own the SERP—figuratively speaking, of course. If you are on page one of Google’s search engine rankings, it is unlikely that a few bad comments are going to knock you off. Be sure to flood the first page with information about your business—your Twitter handle, your Facebook page, your Google Places entry, articles about your business, your LinkedIn profile, your blog posts and positive comments from satisfied customers. Make the first page or two of Google too crowded to hold negative commentary, and most users will never see it to begin with.

2. Target negative keywords and phrases. If you already know that negative content is out there about your business, it is important that you counter that content with some positive. You can do this by targeting the very keywords used by your detractors to build positive comments.

3. Own negative URLs. If there is a URL that could be used negatively against your business, try buying up those domains so that others do not have access to them. If you were Superman, for example, you might buy the domains or Many big businesses use this practice to minimize negative content, especially by competitors. If you visit a URL that suggests something negative about these companies, you will be redirected to a “good” website about the company.

Of course, the best way to avoid negative content is to keep your clients happy. However, for those with competitors who hit below the belt, you can develop your own “kryptonite” for keeping negative Internet postings and traffic to a minimum for your site.

Do you want to know how to create your own Kryptonite for your Competitors? Check it here: Orange County SEO